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1 Chevrolet Leader News (Vol. 3, No. 1) (1937)

Shotlist
CALIFORNIA BATHING BEAUTIES GO FROM SURF TO SNOW. GREAT GIRDERS NOW SPAN GOLDEN GATE. TRAILER AGE BEGINS. LOBSTER LABORATORY: INTIMATE LIFE OF LOBSTER. DOG DINNERS DE LUXE.
Women (models) wearing swimsuits while at beach and throwing snowballs in mountains; Inauguration of Bay Bridge connecting Oakland and San Francisco, CA; Lifestyle in travel trailer park, automobiles pulling travel trailers; Lobster trapping in Maine (New England); Commercial kitchen preparing dog food for home delivery.
Title Card: "Batter Up! In the Winter Sunshine...You Can Take Your Pick...Beach Balls or Snowballs...They're Only Two Hours Apart" superimposed over photograph of woman's bare back.
ECU woman's bare back (her swimsuit partially visible). VS several women (wearing swimsuits) playing catch while surrounding automobile parked at surfline (on beach); one woman playing catch while standing atop car roof (flock of seagulls appear from ocean); woman jumping off car roof; all women hurriedly getting into car; several women waving from window of car pulling away from surfline. MS automobile driving along snow-covered, mountain road (2 women riding atop hood; other women in car waving). MS automobile approaching (2 women, wearing swimsuits, riding on hood). MS automobile driving along snow-covered road (rear shot). MS several women (wearing swimsuits) surrounding car and throwing snowballs at each other (and at woman on hood). CU smiling woman throwing snowball at car's rear window (as seen from back seat).
Title Card: "Span Frisco Bay By New Skyway...Fifty Million Yearly To Use World's Largest, Longest, Highest and Most Expensive Bridge" superimposed over photograph of Oakland, CA waterfront.
LS San Francisco Bay Area Bridge (sweeping panorama of San Francisco Bay; wharfs prominent in FG); Bridge tower (pans up tower). LS 3 bridge towers (from below). Several businessmen and politicians standing beside chain (man cutting chain with acetylene torch; chain breaks). CU steam whistle blowing. LS fire boat spraying water cannons beneath bridge. VS several automobiles driving (3 abreast, as though in formation) across bridge. Bridge's suspension cables and 2-way traffic (from atop bridge tower). ECU guardrails (shot from moving car). Automobiles driving along bridge (from atop steel beams of bridge tower). Bus driving on lower level of bridge. Cruise ship (ocean liner) passing beneath bridge
Tomorrow...That's the Motto of Millions who Follow the Sun With a House on Wheels" superimposed over automobile pulling travel trailer.
Automobile (pulling travel trailer) driving along shady, country road (tracking shot); MS car (pulling travel trailer) navigating curve; climbing small hill. Travel trailer park with palm trees (panning, high shot). MS man working beside small trailer. Couple outside small trailer (man raking; woman, sitting in rocking chair, playing with dog). Man exiting travel trailer; walking to front of trailer; removing object from trailer hitch; turning to re-enter trailer. CU travel trailer (rear). VS travel trailers (homemade trailer resembling outhouse; trailer with brick facade; generic trailer). Obese woman tending to plants (flower boxes) in front of trailer; man, sitting on car bumper (with fishing rod on lap), tying flies (2 small children beside him). VS travel trailers (twin black models; trailer with huge "beak"; wooden "stage coach" trailer built on truck or bus chassis). Man crouching beside travel trailer hitch. MS wooden "stage coach" trailer. Int. curio shop. MS elderly woman drying cup at trailer sink (seen through opened door). Clothing, on line, hanging out to dry in breeze (beside trailer). Trailer (car tucked beneath awning; palm trees in BG); woman, 2 children and dog sitting in lounge chairs. CU hand turning radio dial and buttons on automobile dashboard. Travel trailer park with palm trees (panning, high shot). Automobile (pulling travel trailer) driving along shady, country road (tracking shot).
Title Card: "One Lobster?...Yes Sir!...At Once, Sir!...Winter Winds Sweep New England Coast, But Lobster Fisherman Still Fill the Day's Orders" superimposed over photograph of fishing boats beside pier.
MS fishing pier (lobster dock). Man aboard small boat (boat draped with canopy); man reaching out with stick and snagging small buoy. CU hand raising wooden crate (lobster trap) from water; pulling it onto boat; VS fisherman pulling lobster crate onto boat; opening crate; removing 2 lobsters. CU hands placing pegs in lobster's claws. Fisherman removing lobsters from trap; removing object from crate; tossing it overboard. MS fisherman tossing traps and buoys overboard. Small boat (draped with canopy) pulling up to dock (fishermen, wearing traditional rubber raincoats and hats; several crates in rear of boat); fisherman jumping onto dock; steadying boat. Workers loading crates onto back of truck. Truck (loaded with crates) approaching from distance; passing; receding into barren, winter landscape (tracking shot). Truck pulling up to "Boston Lobster Company" warehouse; backing up to loading area. CU truck's grill (truck backing up). ECU hands holding and examining lobster (in crate). ECU lumbering lobster.
Title Card: "Canine Kitchens Grind to Serve...And Fido is Assured of a Dog Dinner DeLuxe Delivered Daily to His Door" superimposed over photograph of food service worker slicing huge slab of beef.
MS food service worker (wearing white chef's uniform and hat) slicing huge slab of beef; removing chunks of meat from large metal bowl; placing meat into grinder (ground meat falling from grinder into bowl). CU worker scooping ground meat into bowl on counter top (food trays in FG). Worker removing lid from large kettle on stove; carrying kettle to opposite counter top; pouring kettle's liquid over ground meat. Worker's hands dumping large bowl of ground meat on counter top; adding meal to meat; grabbing ladle and adding liquid (to meat and meal); mixing ingredients with scoop. Scientist, wearing white laboratory coat, working at table (scooping small amounts of various ingredients into bowl from canisters). Workers (wearing white dietary uniforms) filling containers with meat product (on kitchen assembly line).
Uniformed delivery man (carrying wire basket filled with containers) exiting storefront of "Canine Kitchens"; walking to rear of small van; setting basket on floor and slamming door; walking to passenger side. CU "Benji" dog sleeping on wicker chair (in house); jumping suddenly (placing front paws on chair's arm and looking out window). MS "Canine Kitchens" delivery van pulling up to curb. Dog (wagging its tail) jumping from wicker chair and running o.s. Delivery man stepping from passenger door of van; walking to rear of van (dog approaches and follows); removing wire basket; approaching house (dog at his heels). Delivery man exchanging pleasantries with housewife (while handing her container); dog standing on hind legs; dog following woman into house (as delivery man leaves). Shaggy dog beside empty food dish (on kitchen floor); sitting up and begging; wagging tail (as woman bends to place full dish of food); eating heartily. CU dog standing outside closed door; door opening; man (wearing white dietary uniform and hat) placing 3 bowls of dog food on threshold. CU 2 dogs eating heartily; sniffing around for more food. ECU brown dog with long, hairy ears (cocker spaniel?); dog looking about curiously; licking chops.

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2 Chevrolet Leader News (Vol. 4, No. 1) (1938)

Promotional newsreels featuring a variety of Chevrolet-centric stories
SURFBOARD RIDERS SHOW TRICKS ON WEST COAST BREAKERS. ELKHART, IND. POLICE USE 2-GUN METHOD TO TEST MOTORISTS' REACTION TIME. CAMERA FANS SHOOT IRON HORSES. TRONA FLYER MAKES RECORD RUN FRON TRONA, CALIF. TO CCC CAMP IN DEATH VALLEY. PETE, THE DEER LIVES IN A HOUSE WITH A NEW JERSEY FAMILY.
Promotional newsreel sponsored by General Motors: Automobile driving along coastline, men and women surfing; Supply truck driving through desert (Death Valley) to remote campsite; Man lying on railroad tracks (photographing trains from odd angles), developing photographs in trunk of car; Police using paint guns to measure automobile's braking distance; Family with pet deer.
Title Card: "Chevrolet Motor Division...General Motors Sales Corporation...Presents...The Leader News" superimposed over montage.
Title Card: "Water Babes Slam Slippers, Strike Permanent Waves" superimposed over newspapers coming off of printing press.
Malibu, California: LS 3 automobiles driving along winding road (at base of oceanfront mountain). MS above automobile (leaving dusty trail). Several women (wearing swimsuits) getting out of car (parked on beach; surfboards strapped to roof); women removing surfboards. Men and women (carrying surfboards) running toward ocean. VS several men and women paddling surfboards; riding waves; man surfing while standing on head; falling from surfboard. CU 4 women (wearing swimsuits) waving from rock.
Title Card: "Death Valley Record Set, Trona Flyer Battles Heat" superimposed over newspapers coming off of printing press.
ECU wall thermometer (illustration of terrier at top) indicating 112 degrees. Shirtless boy checking temperature on thermometer (wiping sweat from brow). MS rustic settlement in rugged hills at rim of Death Valley (wooden shacks; people working outside). Boy, standing beside shack door, holding headphones to his ears (boy sitting beside him; third boy approaches). 2 boys loading cartons onto truck parked beside small "Retail Store". CU boy tossing mail sack through open passenger window; walking around front of truck. LS small, desert settlement (resembles prison camp) with tents, small buildings and water tower (hills in BG). Truck driving passed Spanish-style building. VS truck (leaving dusty trail) driving through (and negotiating grades in) rocky desert. CU sign in desert indicating: "Warning...Poison Water...Do Not Use For Any Purpose"; truck passing sign. Truck approaching sun baked bones (skeleton) of large animal. Truck passing through ghost town (adobe building and small wagon prominent). CU weathered wooden signpost with arrow indicating direction to "Wild Rose" and "Death Valley". LS truck approaching desert settlement. Boys (waving) running out of shacks. 3 boys (one listening to headphones) running o.s.; 2 shirtless boys running from shack (boy with towel around neck is pulling up his pants; other boy is waving arm). Several boys converging on truck. CU several boys anxiously watching boy opening package; CU melted box of chocolate. Laughing, rowdy boys grabbing at box; CU hands reaching into box (grabbing melted pieces of chocolate)
Title Card: "Shoot Engineer on Sight, Addicts Seek Dizzy Angles" superimposed over newspapers coming off of printing press.
Man (wearing suit and carrying shoulder bag) frantically waving arm and running onto railroad tracks (in path of oncoming train); man lying down on tracks as train approaches; taking photograph of train (as it switches tracks and passes him by, showering and obscuring him with steam). Man taking photograph of locomotive; (pan to) well-dressed passengers taking photographs atop locomotive. VS photographers setting up tripods (to photograph locomotive inside train maintenance building). VS photographers. Photographer lying on back beside locomotive. VS locomotive suspended by chains (crowd beneath). VS man running across railroad tracks (beside spectators on rotating platform). VS man assisting man into automobile trunk (mobile darkroom); man in trunk with bottles of fluid (as trunk closes). Man placing sign on car indicating "Halt...Do Not Disturb"; CU above sign with illustration of soldier (sentry) holding rifle. Man (on hands and knees; camera dangling from neck) inside automobile trunk; trunk opening; man sitting on automobile bumper, examining film (negatives) with another man. CU boy (wearing beret) adjusting camera setting; something (resembling a snake-in-a-can) springs out, hitting him in eye.
Title Card: "Guns Bark as Paint Flies, Put Driver on Two Spots" superimposed over newspapers coming off of printing press.
Elkhart, Indiana: CU hand loading 2 pistols (resembling "Saturday Night Specials") mounted on steel plate. Hand loading bullet into gun. Policeman rising from knees beside automobile; putting on gloves and nodding while talking to someone o.s. CU hand placing wire (with taped button) onto car seat. Policeman adjusting wiring beneath steering wheel. ECU hands attaching (tying) wire to brake pedal. Men standing beside car (2 guns mounted on car's grill); car pulling away (revealing policeman standing beside motorcycle). 2 policemen driving car along highway. CU hand pressing taped button. 2 pistols (resembling "Saturday Night Specials") mounted on steel plate on car's grill (Elkhart Police Dept.); one gun firing. ECU foot stomping brake and clutch pedals; second gun firing. CU above car pulling to stop. 2 policemen and inspector getting out of car; walking behind it; placing tape measure on ground. MS policeman (tape measure in hand) bending to pavement. CU hand holding tape measure beside splotched area. ECU "Elkhart Police Dept. Division of Traffic Safety Test Card" indicating test results. Policeman writing (what appears to be) traffic ticket (man, standing beside him, watching); another policeman appears (winding tape measure; removing papers (documents) from coat pocket.
Title Card: "Soft Life for One Buck, Pete Adopts New Quarters" superimposed over newspapers coming off of printing press.
CU deer (buck) running down flight of stairs. Woman exiting doorway followed by deer (deer wearing a collar and licking its lips); both walking down sidewalk o.s. Parked automobile; woman opening back door of car, prodding deer to climb in. Car pulling alongside curb (store's awning indicates "Abramowitz's Department Store"); woman (driver) sliding across front seat; exiting passenger door (small town, residential BG). CU woman's hands locking and slamming car door (deer's nose visible). Woman beside car (pointing finger at car window), admonishing (unseen) deer to wait in car and behave; woman turning and entering store. Businessman walking along sidewalk (in residential area); glancing at parked car; stopping (with surprised expression). ECU deer's head (looking about curiously). Businessman glancing into car; (walking away) scratching head in confusion. Woman entering doorway, followed by deer. Deer standing in bedroom; jumping onto bed. ECU deer chewing; deer's ear flapping; deer resting on bed; deer abruptly raising head (in response to sound(?); ear cupping forward). ECU eggs frying in skillet. ECU deer (looking about curiously). Deer, standing on bed; jumping off bed. Deer licking jar on table (in kitchen beside woman cooking at stove). ECU eggs frying in skillet. Deer nosing around kitchen counter; jumping up and putting front hooves on countertop; placing head in cupboard and eating napkin(?). ECU deer licking plate in cupboard. Family, sitting around dinner table, drinking coffee (deer, wearing straw hat, licking plate at table). ECU deer, wearing straw hat, eating from plate at table.

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3 (Vol. 3, No. 3) (1937)

Promotional newsreels featuring a variety of Chevrolet-centric stories
Shotlist
PURDUE UNIVERSITY BAND DUSTS OFF WORLD'S LARGEST DRUM. DRIVE-IN BANK. BOY SCOUT JAMBOREE: 12,000 BOXING MATCHES AT ONCE. AERIAL CLOWNS SPEED ALONG HIGHWAY. MONKEYS MIMIC STAGE & SCREEN STARS.
Title card: "Chevrolet Leader News" over montage.
Superimposed newspaper headline indicating "Purdue Goes Over the Top; Men March as Guns Roar."
VS soldiers firing cannons (lots of cannon smoke) in battlefield. VS army convoy; marching band approaches. CU R.O.T.C. marching band. CU drum major (wearing large hat) blowing whistle; automobile and band follow in BG. Giant drum mounted on approaching truck (which turns, revealing "Purdue" lettered on drum); CU 2 uniformed men standing on truck banging "World's Largest Drum." VS marching band and military trucks in convoy. Soldiers (ROTC) standing at ease in field, panning shot as they remove jackets in unison; perform calisthenics / exercises.
Superimposed newspaper headline indicating "Motorists Bank on Wheels; Safe Deposits Made Easy."
CU foot pressing concealed pedal. CU iron gate being lowered (building in BG). VS automobiles driving into entrance of drive-in (sign indicating "Entrance: Drive In"). VS cars pulling up to teller window. Ext. Security First National Bank building; car pulls into drive-in entrance. CU driver removing key from ignition, unlocking glove compartment and removing small, white sack; CU man placing bank book and sack into dumbwaiter. Male bank teller removing bank book from dumbwaiter. ECU dumbwaiter turning. Man in car retrieves bank book from teller and writes in book. Car drives off and peddler pushing vegetable or fruit pushcart rolls up to teller (bypassing car on line). Chubby, Italian vendor (with stereotype thick moustache, scarf and worn hat) runs around cart and places small sack into dumbwaiter; makes hand gestures to driver of car he bypassed; retrieves bank book, glances at it and places in pocket. Cars exiting drive-in bank (sign indicating "Exit Only."
Superimposed newspaper headline indicating "25,000 Boy Scouts Yawn at First National Jamboree."
ECU boy scout (wearing large hat) blowing bugle. VS boys sleeping on cots in tents, one stretches and wakes up; 2 boys jostle third and roll him out of bed to wake him. Boys wearing towels (one carries bucket) run out of tent. CU boy washing face with bar of soap under splashing shower; many boys in gang shower. LS hundreds of scouts running in field (observation tower in BG). Scouts dining in mess tent. CU scouts eating. Scouts running and scaling wall. Several scouts tying knots; ECU knot being tied around boy's wrist. CU scout blowing on smoldering clump of weeds until it ignites; drops burning weeds to ground. Scouts stand outdoors surrounding model of Eiffel Tower. Scouts gathered around large glider as one sits in cockpit and buckles up. CU 3 scouts bent over and examining automobile bumper. VS scouts adjusting drivers seat; opening glove compartment; playing with door locks and handles. Hundreds of scouts playfully boxing in large field. Organized boxing match between short and tall boy; smaller boy knocks down larger one. LS Washington monument with scouts marching with flags in FG, superimposed montage of other scouting activity. Scouts marching in front of Washington monument.
Superimposed newspaper headline indicating "Topside-Down Zip-Upper Makes Fun for Acrobats." TitleÊCards
VS automobile with acrobatic equipment (revolving ladder) attached to frame. Camera follows moving car as acrobats spin. CU car tires driving over rocky terrain. CU spinning acrobats.
Superimposed newspaper headline indicating "Swing Gang Goes
ECU truck grill and headlights; camera pulls back revealing small truck driving; truck driving on highway, lettering on side of truck indicates "Dodson's Hollywood Monkey Stars, World's Best Dressed Performing Monkeys." Man in dressing room opens small cage and monkey jumps out; man struggles to put pants on it (monkey, wearing hat, is seated atop baggage; observes). Monkey truck passing theater marquee. Truck rear door opens and man emerges with monkey on his back. CU man emerging from truck with several costumed monkeys on leashes; they all enter doorway. VS monkeys jumping into chairs in make-up room; one monkey reaches into container of facial powder and eats some, then reaches for more. CU man's hand applying eye-liner to monkey wearing striped jacket and lip powder to monkey wearing dress. CU monkey (wearing striped jacket) with vexed expression. ECU 2 very expressive monkeys. Monkey grabbing her dress away from hand that touches it. Monkeys seated on high chairs on stage; one skates to and pushes wheelbarrow. CU 2 monkeys whose jaws drop open as if in shock. Skating monkey pushing wheelbarrow, drops it and goes back to seat. Monkey (wearing hat) riding tricycle; monkey (wearing dress) jumps on back of tricycle. CU monkey with surprised expression.

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4 Chevrolet Leader News (Vol. 3, No. 4) (1937)

Shotlist
BARBERSHOP ON WHEELS. COMBINATION RAIL & HIGHWAY VEHICLE IN TENNESSEE. GERMAN SHEPHERD HELPS FIGHT FIRES. NEW JERSEY STATE POLICE DIRECT TRAFFIC FROM AIRPLANE. POWER BOATS IN INTERNATIONAL GOLD CUP REGATTA.
CU hand operating telegraph lever.
Communications, Electric Telegraphs Hands (operating telegraph)Technology Newsreels
Title Card: "Chevrolet Leader News" over montage.
Superimposed newspaper headline indicating "Tricky Trims While-U-Wait; Clipper Cuts 'Em Quick."
Automobile pulling travel trailer through oceanfront campground (probably located near Malibu, California or Santa Monica, California on the Pacific Ocean). Smiling man (with moustache), wearing white lab coat and carrying feather duster, emerges from trailer (lettering indicating "Ton's Tonsorial Establishment" painted on trailer) and dusts barber pole; young boy, wearing cap, approaches and they talk. Barber snatches cap from boy's head, tousles boy's hair; both walk to nearby car where barber opens trunk. CU shelves (inside car's trunk) with neatly arranged barber supplies (above car tire); barber removes stool, sits boy down and puts apron on him; removes scissors and comb from car's trunk, closes it and instructs boy to watch him dust it with feather duster. ECU barber trimming boy's hair. CU barber opening trunk and reaching for bottle of hair tonic. ECU smiling boy pinching nostrils and grimacing from odor. ECU smiling boy with greasy, plastered hair; boy looks at his reflection on car's trunk and smiles. Barber removes boys apron; boy pays him with coins. Barber bites coin, then reaches into trunk for can; ECU he drops coin in can. Barber's car and trailer driving through residential area.
Superimposed newspaper headline indicating "Iron Horse Ready to Choo; Gangway for Mountain Men."
ECU automobile ("car-train" -- hybrid rail and automobile vehicle) front-end with bars welded to bumper. VS above "car-train" (Oneida & Western Railroad, U.S. Mail) rolling on railroad tracks; slows to stop in front of station; door opens and women exit; man and woman standing at rail siding as "car-train" rolls to stop. CU mechanic (engineer) lifting hood of car and looking at engine; CU engine. VS "car-train" rolling through mountain passes.
Superimposed newspaper headline indicating "Fire Chief Barks Orders; Rescue Averts Tragedy."
CU firehouse alarm. Staircase; German Shepherd running down stairs. Fireman slides down pole, he and dog jump into firetruck. CU fireman at steering wheel as dog pulls chain and rings bell. Firemen clinging to truck as it pulls from station; dog continues to ring bell. Firetruck rolling down street. Fireman raising ladder to side of building above storefront as several children point upwards. CU young girl jumping up and down and pointing. German Shepherd climbing ladder as smoke billows from below; climbing into window; climbing down ladder with stuffed doll in mouth; running passed crowd to fireman who embraces him; fireman removes stuffed doll from dog's mouth and hands it to girl; she hugs doll, then pats dog. Several men and German Shepherd seated around table. ECU panting German Shepherd wearing fireman's hat.
Superimposed newspaper headline indicating "Puzzled Police Take to Air; Families Get Home Faster."
Automobile parked in airfield (small airplane in BG). 2 New Jersey State policemen exit car and walk o.s.; approach two-seater airplane; one removes cap and puts on aviator cap; they climb aboard. ECU taxiing airplane; tail wing. Heavy automobile traffic on city street. CU pilot wearing radio headgear. Aerial shot highway interchange (few cars). CU dispatcher (wearing headphones) operating microphone and radio system at desk. 2 policemen in operations center, one at teletype machine, the other on telephone; CU policeman on telephone taking notes, hangs up and stands (clock in BG indicates 1:30). ECU bumper-to -bumper traffic. Radio announcer (W.O.R.) picks up microphone and speaks. Couple driving in bumper-to -bumper traffic (from back seat of car); man adjusts volume on radio; they look at each other and woman points o.s.; CU automobile turning on highway; above couple driving on less congested highway.
Panning shot boats in marina draped with decorative flags; man in FG shades his eyes (using binoculars?) and looks o.s. Crowd lining wall, looking over iron fence at water. VS speedboats racing on river; ECU speedboats racing. VS entusiastic crowd. VS model speedboat on lake; man grabs it; CU man lifting and displaying model boat while standing in lake (wearing shirt, tie and sweater).

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5 Chevrolet Leader News (Vol. 2, No. 2) (1936)

Shotlist
AUTO-PULLED AQUAPLANE PROVIDES NEW OCEAN-SIDE SPORT. TOMMY CLARK, OF MUSA, FLORIDA WRESTLES WITH HIS PET ALLIGATOR. PUT A NICKEL IN THE SLOT TO PARK FOR AN HOUR IN DOWNTOWN DALLAS, TEXAS.

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6 Chevrolet Leader News (Vol. 2, No. 1) (1936)

Shotlist
MIAMI POLICE FIRE AT STATIONERY TARGETS FROM SPEEDING CARS. KIDDIE CARS & SCOOTERS ON MINIATURE STREET CROSSING TEACH SAFETY TO SOUTHERN YOUNGSTERS. 2 AUTOMOBILE ENGINES TRAVELED 200,000 MILES EACH SINCE 1934 IN CHAUTAUQUA LAKE FERRY.
AUTOMOBILES CHEVROLET ADVERTISING NEWSREELS ODDITIES FADS HUMOR FLORIDA MIAMI STATES POLICE GUNS WEAPONS CRIME CRIMINALS DRIVING SPEEDING GANGSTERS CHILDREN KIDDIE CARS SCOOTERS STREETS SCHOOL SAFETY FERRIES LAKES CHAUTAUQUA BOATS ENGINES MODELS TARGETS

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7 Chevrolet Leader News (Vol. 1, No. 1) (1935)

Shotlist
BUILDING OF NORRIS DAM IN TENN. VALLEY. ICEBOAT RACES AUTO ON LAKE. GAS ECONOMY TESTS ON DETROIT STREETS. HAIR STYLIST & MODELS SHOW STYLES. DAYTON SOAP BOX DERBY. MINIATURE DOG IN GLOVE COMPARTMENT. VS CAR & DOG.
Trumpet fanfare; Title Card: "Chevrolet Leader News" superimposed over trumpets.
Title Card: "Tennessee Valley" over TVA project.
Tennessee Valley Authority. High shot construction site in Tennessee Valley with pulleys and cables above. Workers climbing up ladder on wall of dam. VS dam under construction. ECU wheels of anchor cars roll slowly across railroad tracks (walls of dam and mountains in BG). U.S.T.V.A. ambulance parks in front of building; man emerges and walks toward office. Steam shovel pivots, ready to dump load into dump truck. Man welding railroad rail. Steam shovel emptying rocks into truck which sags under the load; truck drives off. Man loading steel rail into bed of pickup truck (tires in BG). CU headlights and grill of pickup truck. VS trucks driving through construction site. High shot construction site in Tennessee Valley with pulleys and cables above.
Title Card: "Mount Clemens, Michigan" over car and ice boat racing on frozen lake.
Automobile and ice boat race across lake. VS automobile and ice boat racing across frozen lake; CU ice boat.
Title Card: "Detroit" over gas sloshing in vacuum gauge
Gasoline gauge mounted on windshield of automobile. CU gas gauge (resembling lantern). CU 2 men talking in front seat of moving automobile, one writes on clipboard as other drives. CU man writing on clipboard, leans forward and checks gas gauge mounted on windshield. Automobile pulls to stop at curb, camera zooms in for ECU of gas gauge.
Title Card: "New York City" over 3 women in back seat of moving car.
Promotional newsreel sponsored by General Motors. Several women driving in automobile; showing off hairstyles. 3 women in back seat of moving automobile. Male hairstylist combing back of woman's hair in beauty parlor. CU women turning around to show off hair styles. Several women, dressed in evening clothes, getting into car (assisted by uniformed men) as crowd looks on; car pulls from curb. ECU blonde woman seated beside open car window. Automobile, with several women passengers, driving on residential street. 5 women in moving car (as seen through front windshield from hood mounted camera).
Title Card: "Dayton, Ohio" over 2 boys building soap box derby car.
Soap box derby competition. 2 boys building (hammering) wooden soap box car in garage; pick up wheels and attach them; turn car over car, setting it upright. Boy picks up rope, cuts it, and both tie it to front axle. Several boys with wooden soap box cars pulling them down crowd-lined street. Soap box cars at starting line; cars take off slowly. VS cars racing down crowd-lined raceway. CU boy seated in car. CU boy wearing goggles. 2 men in speeding soap box car. Dog (German Shepherd) running down raceway. Man waving flag at finish line as cars race by and crowd watches.
Title Card: "San Francisco" over puppy perched on open glove compartment door.
Girl places small dog in glove compartment of automobile. CU young, smiling girl getting into automobile with dog (poodle) in arms; seated in front seat as woman gets into driver's seat. Girl opening glove compartment; placing poodle in it (leaving compartment open). CU pup peering from glove compartment, backing into it, then trying to step out of it. Car pulls from curb in front of fancy house.

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8 Chevrolet Leader News (Vol. 1, No. 3) (1935)

Shotlist
NEWLY DESIGNED TRUCKS IN INDUSTRY & ARMY HAULING BIG GUNS. OLDEST HOUSES IN AMERICA (ST. AUGUSTINE, FLORIDA). NEW YORK JEWELERS DISPLAY MOTORCAR INTERIOR DESIGNS. NEWEST RADIATOR ORNAMENT APPEARS IN GRAND RAPIDS, MICH.
Promotional newsreel sponsored by General Motors: Cement mixers at construction site; Truck hauling logs; Oldest house in U.S.; Horse-drawn carriage passing newspaper advertisment for turn-of-the-century automobiles; Streamlined car pulling travel trailer; Women modeling jewelry in back seat of car; Men talking in front seat of car (at oil drilling site); Army convoy traversing hilly fields and mud; Truck assembly line; Chihuahua as automobile hood ornament.
Title Card: "Chevrolet Leader News" superimposed over illustration of air horn.
Title Card: "USA" superimposed over cement mixer driving through construction site.
Cement (concrete) mixer turning into construction site; driving up ramp. Mixer parked beneath loading station. Workers emptying sacks of cement into mixer. VS mixer driving along busy street. Cement flowing from mixer (worker shovelling cement along shoot into foundation).
Truck, loaded with cut logs, driving through clearing in woods (2 workers prominent). Approaching truck laden with logs. CU (passing) truck laden with logs. Lumberjack wielding ax (collapses log pile). Worker operating saw mill. Truck, loaded with milled lumber, driving through clearing in woods (stacked timber and pine trees in BG).
Title Card: "St. Augustine, Florida" superimposed over ivy-covered building (sign indicating "Oldest House").
VS ivy-covered building (sign indicating "Oldest House"); automobile driving passed house. Horse-drawn carriage plodding along shady street. Car stopping beside house (American and Spanish flags waving); CU several people (wearing "gypsy" clothing) getting out of car.
Title Card: "The Horseless Carriage" superimposed over old "Saturday Evening Post"
Print advertisement for Rambler Touring Cars (Horseless Carriages) published in old issue of "Saturday Evening Post". Print advertisement for "Buffalo Tourneau Touring Car" (photograph very poor quality); CU photograph of four people riding in early-model touring automobile.
Title Card: "Quadalupe, California" superimposed over streamlined automobile pulling matching travel trailer.
Streamlined automobile pulling matching homemade streamlined travel trailer. MS door hatch opening; man stepping out; walking to trailer (windows are portholes); opening door (house in BG). 2 women exiting trailer. CU man, sitting in car, pulling down hatch. CU trailer being pulled along street (from rear)
Title Card: "New York City" superimposed over bustling street scene (pedestrians, double-decker buses, etc.)
CU spinning steering wheel (lined with cloth and filled with jewelry). Woman's bejeweled hands turning steering wheel. CU automobile door and handle; woman's bejeweled hand grabbing and turning handle; MS woman opening door; striking pose (in automobile showroom). CU 2 well-dressed women (sitting in back seat of car) admiring their own, and each others, jewelry (diamond bracelets, necklaces, rings, etc.)
Title Card: "Oklahoma City, Oklahoma" superimposed over oil field with drilling equipment.
Automobile pulling into work (drilling) site; driver (wearing suit and hat) getting out of car; approaching worker. CU worker (sitting and loafing on ledge) smoking cigar and looking upward (oblivious to man standing beside him); frustrated man talking to worker (worker doesn't respond); man slapping worker on knee; worker spitting; turning to face man; men straining to hear each other; man pointing sharply; both men walking o.s. 2 men approaching and getting into car. CU man getting into driver's seat (steering wheel prominent). VS 2 men talking (somewhat heatedly) in front seat of car (seen from back seat)
Title Card: "Fort Sill, Oklahoma" superimposed over convoy of trucks driving across rolling hills.
LS convoy (trucks) driving across rolling hills. VS army trucks, artillery, etc. navigating steep, muddy inclines and muddy streams (soldiers prominent). Artillery being towed from mud pit.
Truck assembly line (high shot); MS factory workers adjusting truck hood; working under hood. ECU inscription on truck indicating "U.S.C.C.C.". Trucks driving out of assembly plant.
Title Card: "Grand Rapids Michigan" superimposed over well-dressed couple and small boy walking toward automobile parked in driveway of suburban house.
Well-dressed couple and small boy walking toward automobile parked in driveway of suburban house (boy carrying chihuahua); man lifting boy to hood of car. CU boy (with man behind him), placing chihuahua as hood ormanent, pointing finger (admonishing it to behave); man placing tiny goggles on dog; man lifting boy from hood (they walk around car; dog obediently remains on hood). Car pulling from driveway (with dog as hood ornament). CU dog hood ornament on moving car (dog's ears flapping in wind).

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9 Chevrolet Leader News (Vol. 2, No. 3) (1936)

Shotlist
BATHING GIRLS DIVE FROM AUTO TOP. MAN TRADES 1913 AUTO FOR 1936 CHEVY. 7-FOOT GIANT INSPECTS TURRET TOPS. FISHING EXPEDITION IN OZARKS. CAR DRIVEN INTO WATER, FISH SWIM IN. DETROIT POLICE SAFETY CAMPAIGN. DOG BIRTHDAY PARTY.
Title Card: "The Leader News" over montage of marching band.
VS beach studded with palm trees; women (wearing bathing suits) climb atop car parked in surf with water slide propped against it. Car on sandy beach as 14 women (film running in reverse) pile into car; car backs up (slide strapped to roof) as woman hangs head out window. Car backs up to fenced pool and several women (wearing swim suits) exit (trees & mountains in BG); VS women climbing atop car and diving into pool.
VS 1913 Chevrolet being driven along country road and over wooden bridge; through small town. CU smiling elderly man, wearing Harry Truman-style glasses and hat, driving car; smiling elderly woman beside him wears granny glasses and hat. Municipal building with several men gathered in front; camera pans down revealing shiny, new black 1936 Chevrolet beside 1913 model. CU elderly couple and tall man beside car, microphone in front of them; tall man removes hat; CU as he presents car key to them and shakes their hands; smiling, they make a few comments into the mike; he chomps fat cigar as he opens car door and gets in; CU both seated in front seat of car as they laugh and she claps her hands.
Panning shot large crowd seated in outdoor stadium surrounding boxing ring. CU 2 men walking through stadium (one is Jack Dempsey wearing street clothes) dogged by autograph seeking boys. Dempsey climbing into ring. Crowd giving standing ovation. Dempsey waves to crowd and 2 young boys, wearing boxing trunks and gloves, appear in ring; Dempsey talks to them (he is referee) and the fight begins; Dempsey paces in ring, observing boys pummeling each other. 2 men in ring before fight with trainers and referee. VS 2 men boxing and holding each other as Dempsey intervenes. CU men in crowd looking at o.s. action (wearing suits and hats). Trainers attending to fighter in corner of ring, one wipes fighter's face. 2 teen boxers, Dempsey as referee.
Finished automobiles moving slowly along assembly line as 2 men inspect car; one is very tall and lifts the other so that he may view roof of car. Tall man inspects car, then gets in driver's side with difficulty. CU man's feet with worn shoes; camera pans upward revealing smiling, seven-foot man wearing lab coat (with sleeves to short) and hat.
Panning aerial of bridge, river (in Ozark mountains of Missouri). Black car pulling slowly from curb in front of stores (dog passes). CU car being driven over very rocky and hilly terrain; CU tires rolling over large rocks. Man and woman fishing from rowboat; he pulls fish from water as woman sits passively in boat. Car driving into shallow, tree-lined lake. VS car immersed to fenders in lake, one man sits in car as other stands in water with bucket and hand-held net catching fish; man puts bucket in car. ECU water flooding int. car; man closes car door. Car driving from small lake onto shore; car stops, man opens car door and water drains from car; they get out and man opens rear door; ECU pile of small, flopping fish (smelts) cascades from car. CU bucket of fish; hands tossing fish into bucket.
VS children (wearing party clothes) and dogs seated around table with birthday cake in yard; children attempting to control their dogs. Young girl (wearing party dress) petting and hugging panting, yawning dog (wearing party hat) seated on stool beside table with cake. Children running with their dogs to house. Black car drives down street and pulls to curb; stops and little girl jumps out; attractive blonde driver exits passenger side and puts key in trunk to open; 3 chihuahuas (barking, with tails wagging) standing on wooden platform above automobile tire. VS yard party scene with kids and dogs seated around table; CU children and their dogs (all dogs and children wear party hats); white chow 'flying' into frame (as if thrown from o.s.), lands on top of cake runs out of view causing mayhem. CU dog standing beside ruined cake, looking around and licking his chops.

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10 Chevrolet Leader News (Vol. 4, No. 2) (1939)

Shotlist
Title Card: "Chevrolet Leader News" over montage.
Superimposed newspaper headline indicating "Two Magazine Maids Shot, Snap Experts Show Wiles" over newspapers coming off printing press.
Fashion Photography.
Woman thumbing through magazine (p.o.v. over her shoulder); photograph of woman wearing swim suit at beach; CU photograph of same. Camera pulls back, revealing above model, in same pose, in photographer's studio as several crew members set-up shot. Women applying cosmetics in dressing room; one woman dons heavy, winter jacket; seated woman disrobes. Woman steps into photo set; man, wearing lab coat, places rug. VS photographer adjusting camera, loading film and waving for model to move; man, wearing lab coat, adjusting model's clothes and prop; smiling model. Men working on set; worker moving props on set beside automobile (men, lights, photo equipment in scene). Man, wearing lab coat, positions model beside car. CU photography lights placed in front seat of car. Model holds pose as man rolls car window; CU ventilator window being cranked to eliminate reflection. Photographers reflected in finish of car. Photographer concealed behind screen (looks like a poor attempt at a hidden camera). CU model stiffly posed by car.
Superimposed newspaper headline indicating "Police Hunt Safe Drivers, Wooden Chief Stops 'Em" over newspapers coming off printing press.
San Francisco policeman checking automobile's brakes on steep hill; wooden Indian pops up from manhole. VS chubby policeman, standing beside motorcycle (S.F.P.D.), waving traffic on. Automobile appears over crest of steep San Francisco hill, stops beside policeman writing on clipboard; CU policeman writing on clipboard. Policeman approaches car and examines device mounted on running board; ECU device ("Brake Tester"); policeman removes card from device and hands it to driver; writes on clipboard. Sign indicating "Street Closed for Brake Tests, San Francisco Police Dept." Car driving up steeply graded street; same car driving downhill. Wooden statue of Indian Chief pops up from open manhole; car stops just in time; Indian partially visible through windshield (from inside of car). CU Indian statue wearing full headdress and holding tomahawk.
Superimposed newspaper headline indicating "Sparkling Teeth Bite Steel, Dazzlers Invade Industry" over newspapers coming off printing press.
Diamond necklaces; diamond-tipped drill bits; automobile assembly line.
CU large diamond necklace in jewelry box (on table with doily); woman's hands picks necklace up. Woman, seated in front of large mirror, trying on diamond necklace; she smiles and admires it. CU rough diamonds (resembling small, white pebbles) pouring from bag onto table containing precision drill bits. ECU diamond studded drill bit. CU moving engine valves and rocker arm(?). ECU hand inserting diamond chip (with tweezers) onto drill bit; ECU hand holding diamond studded drill bit; spinning diamond studded drill bit. CU hand picking up engine connecting rod; bathing engine. High shot men building automobiles moving along assembly line.
Superimposed newspaper headline indicating "River Haunts Ghost Town, Residents Desert Homes" over newspapers coming off printing press.
Damage and reconstruction efforts in small town ravaged by flood.
Door of brick house opening slowly (angular shot). Opened window with tattered shades and drapes being blown by breeze (shot from inside). VS devastated streets and abandoned buildings. Int. house in total disarray. Ext. house, damaged household items, including piano and stove. ECU book of musical scores with pages blowing in wind. High panning shot of battered homes along riverbank. Man riding oxcart. ECU pickaxe digging in dirt. CU 2 men and elderly woman looking at papers (blueprints) beside pile of crates. Horses pulling plow (automobiles and men in BG). CU man sawing wood; CU man hammering 2X4 and framing house. MS men framing new structure. Tent city. Man and woman walk passed small building, sign indicates "Headquarters American Red Cross Tent City, Leavenworth, Ind." Woman removing laundry from clothes line. Steam shovel dumping load of dirt into bed of dump truck; dump truck driving uphill passed men digging in FG. House under construction. Man digging dirt in front of small house. MS small house.
Superimposed newspaper headline indicating "Hooded Rats Foil Cats, Zoom to Fame on Wires" over newspapers coming off printing press.
Circus featuring performing rats. VS animals (fox, monkey, owl, skunk) in cramped cages. Children holding balloons, walking in line and pulling cages. Circus entrance (Smallest Wild Animal Circus), man on podium sells tickets to entering children. Hand opens small cage and removes rat. Smiling children watch man place rat on ladder; CU rat climbing ladder; rat slides down wire. Young blonde girl applauding; VS applauding children. Ringmaster removes another rat from cage; CU rat walking across tightrope, then climbing up small flag pole displaying American flag; hand gives rat a morsel; rat slides down pole. CU rat walking back and forth on tightrope; climbs over wooden obstacle. ECU rat spinning around rope, ringmaster repeatedly hits rat's nose to spin it, then rewards with food. Rat placed in small tube atop pole. Ringmaster sets fire to hoop below. CU 3 children, one girl with worried expression. Blazing fire; ringmaster raises tube with rat. CU flaming hoop. Rat looking down. CU boy eating ice cream (slacks his jaw in anticipation); girl eating ice cream. CU rat leaping; landing safely. CU girl, with jelly apple in mouth, clapping enthusiastically. ECU cat wearing collar.

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11 Chevrolet Leader News (Vol. 5, No. 1) (1939)

Shotlist

DETROIT HIGH SCHOOL STUDENTS PRODUCE OWN NEWSREEL. TRUCKS REPLACE 20-MULE TEAMS IN DEATH VALLEY. OLDEST SALESMAN IN U.S. GIVES AWAY OLD CAR, BUYS NEW ONE. LOUISIANA SHRIMP FISHERS SET OUT FOR NEW SEASON. DITTO, FAMOUS POLICE DOG, GIVES SAFETY LECTURE.
Title Card: "Chevrolet Leader News" over montage.
Title Card: "Action!, Flickers Invade School, Actors Cram For Show"
Detroit high school students produce their own newsreel. Photographers at diving meet. CU teenagers purchasing tickets at window; MS line of teens doing same. Men and woman loading camera equipment and suitcases into automobile. Man getting into back seat of car with "suicide doors" (house in BG). CU driver's hand releasing parking brake. Car pulling from curb. Photography shoot being set up at indoor pool; male divers, wearing full swimsuits. VS diving, splashing; boy dives backwards. Photographer directing lighting assistant to step back; assistant drops light and falls into pool.
Title Card: "Scorched!, Lose Death Valley Run, Last Haul for Mules"
Mule team and truck hauling borax through desert.
LS barren desert with low maintain range. VS mule team plodding through desert pulling wagon train. Dump truck with dust blowing from load of borax in bed; truck pulls away. VS truck driving through various rough terrain, desert, across stream, over sandy bank, up steep hill. Dump truck arriving at industrial facility.
Title Card: "Champion!, Tops All Records at 96, Bares Success Secret"
Boy polishing hood of car; men riding in car; man consoling small boy. CU smiling, elderly man; man and boy beside automobile; boy takes rag from hood of car, runs to other side of car and eagerly polishes hood. CU boy's face as he fervently polishes car. 2 men, wearing suits and hats, approach each other in front of office, shake hands and talk; one man gestures o.s. and they approach car; driver enters from passenger side; pats passenger seat. ECU hand adjusting seat knob. Man sliding seat back and forth while smiling. Man turning ignition and tapping pedal. Other man, standing at passenger side, smiles and gets in. CU hand shifting gears on steering wheel. Car pulling away from curb in front of "Munson Land Company." View from inside car being driven. Car stopped in front of "Smith Printing Service; men exit car and one points to building. Older man, wearing dark suit and hat, putting arm around sad boy's shoulder as he sits despondently on curb; man talks to boy, cheering him; boy looks up at man and both smile broadly.
Title Card: "Gulfers!, Motor Fleet Plumbs Bay, Grapples Armored Food"
A day in the life of shrimpers on the bayou. ECU shrimp underwater. 2 men hammering beams beneath boat hull. VS woman repairing fishing nets (outdoors). Boat at pier; man raising flag on boat. Small shack on low stilts in field, many people on porch. Man walks down steps carrying sack. Several people outdoors with fishing poles and netting. 4 boats lined up, flags waving in breeze. Man on boat waves to goodbye to women. VS battered boat cruising in water. CU engine. Boats in water. Men casting net into water. ECU shrimp underwater. VS men pulling up net. CU fish, crabs, and shrimp being dumped from net, flopping on deck. Hands picking at wriggling fish and crabs. ECU pile of shrimp, hand picks one up. ECU hand holding large shrimp. Workers loading bushels of shrimp onto ice boat. CU shrimp being dumped from basket into cargo hold; CU ice being shoveled onto shrimp. VS men on boat exchanging money. Man and boy sorting shrimp on boat with small tools.
Title Card: "$50,000,000!, Coasters Swarm Gate, Trample Seven Seas"
1939 "Pageant of the Pacific" (Golden Gate International Exposition, 1939 - 1940). LS boats on San Francisco Bay (island and city in BG). VS work trucks in front of art deco building; one truck has load of benches. LS row of benches at open air theater. Shrubbery being placed in front of building by landscaper. Gates to fairground being ceremoniously opened, revealing marching band. Uniformed marchers in parade. Crowd surging through gate (fountains flowing in BG). VS towers and ornamental buildings. LS statue of "Goddess of the Fair," with flowing fountain, surrounded by crowds. LS archway and crowd at fairgrounds.
Title Card: "Barker!, Woofs at Safety Class, Directs Traffic Study"
Policeman and dogs in classroom to teach children traffic safety. Black and white dog hanging out of front passenger window of police car (police officer in driver seat). MS police car door opening. Dog, with front paw on glove compartment, opens it; jumps down. Hand reaches into glove compartment and removes 3 balls. Policeman and 2 jumping dogs beside police car. Policeman and dogs enter building; he bounces ball on floor as dog jumps. Classroom filled with smiling children. Policeman and dogs standing on platform with diagram of street scene behind them. CU dog in front of diagram. Children seated in classroom looking forward intently. CU policeman's hand placing figures of children crossing street on diagram. CU mock-up of traffic light turning yellow. CU 3 balls labeled "Go, Caution and Stop." CU dog, lying on belly, barking; approaches table with balls and takes "go" ball into mouth after indecision; trots o.s. Policeman balancing seated dog in palm of hand; dog looks at camera. Children applauding. CU dog.

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12 Chevrolet Leader News (Vol. 4, No. 3) (1938)

Shotlist
4-WAY RED LIGHTS BLOT OUT DEATH FOR MEMPHIS SCHOOLCHILDREN. FARMER TRADES HORSE FOR MODERN CAR. OIL WELL BLASTERS DROP BOMBS INTO GROUND, GET GUSHER. PROFESSOR TURNS SECOND STORY MAN ON STILTS. COW SMOKES PIPE, DANCES. GIRLS PRACTICE ARCHERY ON BEACH
Dissolve to marching band, large crowd, building on sides, car in rear. Cut to another marching band wearing white with black capes. Car slowly going down street followed by men in white raincoats and hats-one carries a sign. Cut to crowd of boys in parade all wear same outfit and all carry flags. CU boys in crowd. Rear shot car driving slowly -- 'safety education' written on back of auto.
Dissolve to LS kids coming out of school building, walking down steps. Shot of busy intersection, children walking down street. CU rear of boy with beanie opening electrical box on pole. He takes out cord with handle and button. Side shot boy holding handle, thumb on buzzer. Other children walk past him. He looks around. LS car coming down street. Cut to boy with handle at electric box. CU traffic light in trees. Cut to boy (crossing guard) who looks up, then blows whistle. CU hand pressing button. CU traffic light changing to yellow then red. Shot of boy (girl?) crossing guard waving flag, standing in front of 'slo' sign. Cut to CU traffic light-red. Camera pans quickly left to another red light. Shot of car approaching. Shot of child with flag in street. Front of car seen at right screen stopping. Children wait at corner. Cut to child in front of sign waving flag. Cut back to kids crossing street where car has stopped. Crossing guard stands with both arms outstretched. LS intersection as kids walk on all street corners. No car visible. Fade.
Dissolve to 'Used Cars' sign with protruding lights. Cut to small parking lot with horseless carriage in center. Trees, houses in BG. CU carriage-two seater with hood, large wooden wheels. Dissolve to two men in office sitting at desk. One wears a suit -- he hands the other (wearing sweater and jeans) an opened booklet. Man examines while suited man points out things with a pen. Other man takes pen and signs booklet. Dissolve to man in jeans, hat, bending over, petting and admiring hubcaps and other parts of car. He stands erect, puts his hands on his waist, smiles, shakes his head 'yes', turns, walks to driver's side of car. Side shot of him peering into car. Turns, smiles, laughs, shakes his head as if in disbelief. He is missing teeth, has a very long nose and is generally very goofy looking. He turns, gets into car. Man in suit enters scene-watches man, closes car door for him. Man behind wheel smiling. He has his hand on the wheel and 'play drives' while laughing. (About 10:43:01). Shot from inside car of man in suit who shakes his head no and points to something. CU hand on lever in car-hand pulls lever. Man waves as driver takes off. Dissolve to LS car coming down rural road. VS car on road. Long side shot of horse pulling carriage. Car approaches from behind and slows down. CU face of driver-angry, upset, impatient. He honks horn in agitation. Shakes his head in exasperation. Makes a face, honks the horn. FS horse and carriage with car passing it. Cut to rear shot as horse watches car go by. Shot of rear of car going down the road. Fade.
Dissolve to cars coming down dusty road. VS and CU cars and trucks on road including one where they pass a pile of sand. Dissolve to two men working on a truck. One fills it with gas. CU man's head looking in radiator. He pulls his head back. Hand replaces radiator cap. Dissolve to LS trucks on road, oil riggers in BG. Shot of trucks driving near small building. Tower in BG, barrels in FG. Closer shot of truck pulling in. Trucks with pipes loaded on back. 'Rock Glycerin Co' written on side of truck. Truck turns -- 'explosives' written on back. Dissolve to rear shot of same trucks parked with two men unloading pipes and laying them on the ground. Other men working with crates. Camera pans-pipes propped up. Man puts something in it, then takes a plunger and shoves it in further. Another man in BG squats while doing something indecipherable. CU stuff (explosive material) piled up on crates with knife in picture. Knees and hands of man visible at right. Man takes package of this stuff, slits it open with knife and takes it out. (looks like big crepes). Stuff jiggles as he places it on crate. CU stuff being placed into opening of propped up pipe. Hands take plunger and shove it' in. Shot of men picking up loaded pipe, they walk out of scene. Kneeling man in BG still working on something. CU hands holding small metal bomb with round dial on top. Hand turns top screw to set dial. Cut to men in front of steel equipment. One man loads pipe into cannister and places cap on. Side shot man placing cannister in larger container. Shot of rear of men near equipment with arms up holding rope, slowly letting something down. CU bucket being lowered into black metal shapely pipe (looks something like a fire hydrant.)

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13 Chevrolet Leader News (Vol. 5, No. 2) (1939)

Shotlist
PUMPING WATER IN ARKANSAS RICE FIELDS. BACKYARD FACTORY TURNS OUT MODEL YACHT FITTINGS. POLICE STUDY STREET TRAFFIC BY MOVIES TAKEN FROM BALLOON. FLORIDA WOMAN'S FENCING CHAMPION SHOWS HOW TO KEEP FIT. BABY CHICKS AIRSHIPPED FROM FLORIDA TO SOUTH AMERICA.
Montage of small airplane taking off, woman in front seat of car, spinning automobile tire (Chevrolet), women playing badminton, car driving.
Title Card: "Chevrolet Leader News" over montage.
Title Card: "Clash! Blades Flash in Sand Duel, Throw Challenge to Scoffers."
Swimsuited women practicing fencing on beach. CU woman's legs (and shadow) thrusting and parrying in sand; CU legs of opponent doing likewise. VS women fencing (with foils) on beach; automobile pulls up behind them and several women (wearing swimsuits) exit and watch. VS women receiving fencing instructions. Women lift up another and carry her to the surf, dunking her several times, then leave her there as they run from water and to car. Dunked woman stands and runs to shore just as car pulls away; CU woman throwing something to sand while smiling, putting hands on hips and looking o.s.
Title Card: "Flood! Grow Rice with Gasoline, Motor Halts Searing Heat."
Rice growing and harvesting methods, inc. irrigation. ECU rice plants blowing in gentle breeze. 2 men harvesting rice with combine in large field. CU man examining engine of machine; walks o.s. CU engine (horsecarts pass in BG). Men standing on horsecarts pitching hay into thresher (many sacks of rice in FG). CU large haystack; pan to thresher spitting hay onto stack. Men piling sacks onto trailer attached to tractor; man driving tractor, turns and waves, then pulls away. VS water spouting from engine-powered irrigation pipe. VS superimposed irrigation water splashing over rice plants blowing in gentle breeze.
Title Card: "Race! Launch New Mystery Boat, Check Speed in Darkness."
Model sailboat building and racing as hobby. VS miniature sailboats racing on pond; people on dock beside miniature sailboats. CU boy (wearing sailor's cap) showing off model sailboat. 2 girls with model boats (one sits on car bumper applying cosmetics). Man working at drafting table. Man assembling wooden pieces of model boat; CU hand sanding boat. ECU metal turnbuckles (thumb and forefinger pick one up) and pulleys; model boat being assembled. Man, at water's edge, putting model boat into water (night shot); boat sails out of range of lights. Man walks to automobile and opens door. ECU steering wheel being turned; gas and clutch pedal being operated; parking brake being pulled; high-beam button being stepped on. ECU headlights as car turns. Illuminated sailboat on pond (night shot).
Title Card: "Exposed! Yank Evidence From Air, Cut Crossroads Menace."
Police monitor traffic patterns with movie camera held aloft by balloon.
Large white balloon attached to automobile bumper as camera follows movement through traffic; passed "Dolly Madison" Ice Cream Parlor. Miami Beach Police car (with balloon attached) pulls to curb. Police officer exits passenger side and pulls balloon strings. Second police officer, now out of car, adjusts small movie camera and attaches it to balloon held by first officer. Policeman letting helium balloon rise; LS same in front of Acme gas station. VS policemen. CU balloon dangling camera; LS balloon floating above palm trees. Several motorcycle policemen dismount; enter police station. VS (aerials) shaky camera recording traffic pattern in intersection.
Title Card: "Cheep! Ex-Eggs Bunk in Pullman, Rush Drumsticks to Rio."
Delivery van arrives at sea-plane terminal with load of newly hatched chicks bound for South America.
"Pan American Airways System Air Mail & Express" delivery van driving rapidly on palm tree-lined road. VS sea-plane, propellors spinning, floating beside dock and terminal building. VS passengers boarding sea-plane (Pan American Airways System). VS delivery van speeding around curves. Roadway leading to water. CU pilot, wearing white cap, anxiously checking his watch. Delivery van drives passed airplane hanger; stops on roadway leading to water. 2 men, wearing white coveralls and caps, unloading stacks of boxes from rear of van; walking toward boat; handing boxes to pilot who places them in cargo hold. Pilot reaches o.s for clipboard and signs. VS sea-plane leaving dock; taking off; flying. Delivery van driving on palm tree-lined road; stopping in front of building indicating "Biscayne Hatcheries, Inc. - Baby Chicks"; ECU dozens of baby chicks in 3 wooden drawers; CU several wooden drawers stuffed with hundreds of live chicks; hand gently strokes them; removes, then returns egg to drawer. ECU chick hatching as another chick stands beside it; chick emerges from shell. Hands transferring newly hatched chicks to cardboard carton (empty shells visible); places cardboard lid indicating "Baby Chicks" over carton; hands remove box. Delivery van with rear doors open; man, wearing white coveralls and caps, loading stacks of cardboard boxes into van. CU 2 baby chicks in toy airplane with spinning propeller; ECU same.

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14 Chevrolet Leader News (Vol. 2, No. 4) (1936)

Shotlist
DETROIT POLICE HAVE TALKING SAFETY CAR. MINIATURE MODEL PLANES. AMPHIBIOUS CAR. SCIENTISTS X-RAY GROUND SEARCHING FOR OIL. MICKEY, THE FIREFIGHTING CAT OF MINNEAPOLIS. NEW CANVAS VEHICLE PERMITS BATHERS TO CHANGE CLOTHES EN ROUTE TO BEACH.
Newpapers 'hot-off-the-press.
Folded newspapers coming off printing press.
Title Card: "Chevrolet Leader News" over montage.
United States map.
CU map of United States with blinking lights representing cities.
Title Card: "Hurry! Hurry! Last Call For the Boudoir Express" over women huddled in carts.
Women changing into swimwear in dressing rooms on wheels.
VS (from above) women changing clothes (and in stages of undress) while being pulled in dressing rooms on wheels; carts rolling passed hotel with palm trees. Automobile pulling carts (from above). Women, wearing swimsuits, reclining in carts (from above). Carts in front of cabana; women (wearing swimsuits) exit carts and run toward camera. Women running on beach (umbrellas, palm trees, ornate Spanish-style hotel in BG). Beach; women run to water and as tide comes in they turn and run away.
Title Card: "Police Direct Traffic with New 'Voice of Safety!'" over cars on highway.
Police car with speaker mounted on roof admonishes citizens for traffic safety violations. CU police car (Dept. of Safety Education) driving in Detroit with large speaker (labeled "Safety Car") mounted atop roof. VS car driving on busy street. Pedestrians observed through car windshield (from back seat), driver and passenger in FG. LS city traffic (pedestrians entering crosswalk as cars come to stop at intersection in FG). Woman observed jay-walking (through car windshield); she looks at safety car with surprise and scurries back to curb; traffic, seen through windshield. Car pulling up beside car and double-parking. CU safety car. Car swerving from behind double-parked car (drug store with crowd outside in FG) and passing. Man reading newspaper while seated in car; alarmed, he drops newspaper on seat and leans out window to look behind him; pulls head in window and drives away with safety car following. VS safety car in traffic, traffic, seen through windshield.
Title Card: "Model Planes Show Speed At International Air Derby" over airstrip.
Model airplane championship.
Automobiles parked beside airstrip; people walking on runway. Crowd of boys and young men on grass with model airplanes. CU boy with model airplane; ECU boy's hand adjusting model airplane engine. CU, ECU boy spinning propeller of model airplane. Boy hurling model airplane into flight; VS airplane in flight against cloudless sky. VS crowd of (predominantly) men and boys, shielding eyes against sun, looking skyward. Airplane loses power and crashes. Girl tinkering with airplane; boys watch her spin propeller. Model airplane taking off from ground. CU Air Force man glancing at stopwatch and looking skyward. Model airplane makes perfect landing as crowd runs toward it. Automobile driving passed parked cars stops abruptly; young boy exits quickly and opens back door. Stack of boxes (seen through small car window. Man and boy remove fuselage and wing of model airplane from car and hurry to workbench (crowd observes); hand places completed model plane on scale (man with pencil records weight). CU hand squirting gas into airplane engine with medicine dropper. Man and boy start airplane; boy sets it in motion and it takes off. Boy standing on running board of rapidly moving car while pointing skyward; waves arm (as if to coax airplane to one direction); airlane lands smoothly; boy jumps from moving car and runs to it.
Title Card: "Engineers X-Ray the Ground In Search for New Oil Beds" over patch of scrubby desert.
Seismologists detonating explosives (underground) in search of oil deposits. VS surveyors working in scrubby desert; measuring, etc.; raising flag. VS trucks and surveyors; trucks with drilling equipment. Men removing box of dynamite and detonator from truck; man unraveling hose mounted on truck; CU man inserting seismic detector in ground. Man climbing into back of truck; CU tinkering with machine (camera). CU 2 men handling length of pipe (dynamite charge). 2 men beside detonator (one talking on field telephone). Small explosion producing cloud of debris and dust. Diagram of strata (layers of rock); live action explosion superimposed as sound waves emanate. Man in small photography lab (in back of truck) develops seismic picture (resembling roll of tape); CU seismogram. Man, wearing safari hat (pith helmet) closing truck's back doors. 3 drilling trucks driving in scrubby desert.
Title Card: "Weigh Anchor! Here's Fun In a Sea-Going Automobile" over car/boat beside marina.
Sea-going automobile cruising in lake.
People boarding sea-going automobile (boat) at marina. Dapper man (wearing captain's hat and outfit) climbs into boat as other man loosens moorings. Dapper man removes car trunk (on boat) and climbs in; others join him. CU driver's side window opening; large flood light mounted above it; woman settles into seat. ECU hand turning ignition key. CU vibrating engine. Crew removing moorings. Boat (Chevy-Chase) cruising on lake with 2 men seated in rear; joined by woman. VS cruising boat, inc. CU frontal; riding choppy waves. CU American flag waving in breeze as boat leaves wake and spray in BG.
Title Card: "Mascot Mickey, Chief of Cats, Chases Fires Instead of Rats" over cat intently watching game of dominoes.
Cat watches firemen play dominoes, then accompanies them on call.
CU cat on tabletop watching men play dominoes. Several men (firemen), seated around table, holding meeting (beds in BG); one man stands before group pointing at diagram and gesturing. MS 3 men (wearing shirts and bow ties), seated at table, playing dominoes (cat on table watches); all suddenly jump from table to run o.s.; firemen seated around table rise and scurry o.s. Rows of beds; firemen run to, and slide down, firepoles in FG; firemen sliding down poles. ECU fireman's legs jumping onto pole. Cat jumps onto, and slides down pole; runs o.s. Fire engines speeding from firehouse. CU man seated in car, cat perched atop back seat. Car exiting firehouse; driving down street with cat's head hanging out of window. CU man driving car (cat perched with paws over front seat in FG). ECU cat (wearing firehat) licking whiskers.

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15 Chevrolet Leader News (Vol. 3, No. 2) (1937)

Shotlist
FISHERMAN GOES OVERBOARD, WRESTLES DEEP-SEA GIANT. Two fishermen on fishing boat spot their prey and clean their harpoon. Man dives in and wrestles with huge turtle; lands it, hoists it on top of 1937 Chevrolet and drive off. NEW LIMOUSINE FOR HORSES: POLICE STEEDS TAKE IT EASY. Detroit policemen are shown saddling up horse; they march out of stable to a van pulled by a Chevrolet truck; horses dismount from trailer; CU of policeman directing traffic in city of Detroit. GOLF INSTRUCTOR FINDS FORM BETTER ALONG OCEAN BEACH. Golfer performs tricks with bathing beauties around a 1937 Chevrolet. He drives the golf ball off car as it travels along beach with women. FARMERS WAR AGAINST DUST: FIGHT TO SAVE WHEAT CROP. Dust Bowl: wind blowing soil in Kansas farm; devastation along fence row. Wind blows. Well riggers drilling water well. Farmer pulls ditches across field with his tractor for irrigation. CU of Chevrolet engine pumping water from well; water in irrigation ditch; shows field with grass growing. Pan shot to ditch filled with water. Pan of deserted farm. 1937 Chevrolet drives to farm buildings; lots of dust and soil on road. CU of Chevrolet engine pumping water. DOGGY CROWD GETS RINGSIDE SEATS FOR PUSSYWEIGHT BATTLE. Two cats in "boxing" ring battle it out; dogs at ringside watch. Paws are covered with safety gloves to protect cats' eyes and faces.

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16 Chevrolet Leader News (Vol. 1, No. 2) (1935)

Shotlist
U.S. Highway 1 connects 25 islands from Florida coast to Key West. Oldest Chevrolet employees hold reunion in Baltimore plant. Jackson, Michigan: Combination bus and railroad car connect small towns with railroad.
Promotional newsreel sponsored by General Motors: Construction of highway linking Key West, Florida with mainland; Ceremony awarding large Chevrolet key to several elderly men; Man and young girl taking pony for ride in automobile; Bus effortlessly converting from driving on street to railroad tracks; Catalogue featuring turn-of-the-century automobiles (Horseless Carriages); Automobile driving along narrow alley; Several women (wearing swimsuits) riding to beach atop car.
Title Card: "Chevrolet Leader News" superimposed over illustration of air horn.
Title Card: "Key West, Forida" superimposed over ocean.
Automobile driving across sandy spit jutting into calm sea. Workers building roadway (to Key West, FL). CU construction site; cranes and dredges (man rowing boat in BG). Floating dredge (panning shot). Train crossing narrow concrete bridge (trestle) over calm water (tracking shot); VS car crossing bridge. Automobile driving on highway (to Key West, FL); highway (seen through car windshield).
Title Card: "Baltimore" superimposed over industrial building.
Baltimore, Maryland: Ext. automobile factory under construction; cars in parking lot (panning shot). VS smiling, elderly men (wearing suits and hats; some wearing eyeglasses). Several elderly men watching presentation of oversized "Key to the City"; CU 2 men with key inscribed "Welcome Chevrolet...Oldest Employee". Several smiling, elderly men (wearing suits) standing beside 2 men shaking hands (Joseph W. Burns, Speaker of the House of Representatives). Several elderly men (panning shot).
Title Card: "Long Beach, California" superimposed over house shaded by palm trees.
Man, child and pony approaching automobile (parked beside palm shaded house); man opening rear door (girl running around to passenger side). MS pony (in back seat); man reaching through car window and petting pony. Man getting into car; driving o.s. Car parked on street (lined with palm trees); man leading pony from back seat of car. Girl riding pony (man steadying saddle as pony walks).
Title Card: "Jackson, Michigan" superimposed over bus driving on city street.
Bus turning (from street) onto railroad tracks. ECU hand operating control levers. CU guide wheels lowering to railroad tracks (from bus chassis -- beside tire); wheels rolling. Bus crossing railroad trestle (tracking shot); railroad tracks (view to horizon). Bus driver's and passenger's backs (road visible through windshield). ECU rolling wheels. Train rolling along railroad track (tracking shot); 2 cars rapidly approach railroad crossing; train stops, allowing cars to cross tracks. Train rolling along tracks toward station (tracking shot). ECU hand operating control levers. CU (front of) bus turning off of railroad tracks (Chevrolet logo visible); retracting guide wheels. Man loading steel milk container into cargo compartment of bus ("Evans Auto-Railer"; Chevrolet logo visible); closing door; picking up small travel bag; walking o.s. Bus driver boarding bus.
Title Card: "Ad-Laughs of Yesterday" superimposed over hands flipping through "Horseless Age" catalogue.
Man (sitting in living room) thumbing through "Horseless Age" catalogue. Photograph (advertisement) of man and woman sitting in early model automobile (ad copy indicates "Price: $1000.00...No Agents"). Illustration of several people crowding into early model "Strathmore" automobile.
Title Card: "St. Augustine, Florida" superimposed over trees, street sign and parked automobile
MS partially visible automobile parked beside trees and street sign. Car driving along narrow road (alley) surrounded by trees (Treasury Street in St. Augustine, FL); driving over bumps, turning o.s.
Title Card: "Miami Beach" superimposed over automobile driving along waterfront (Miami skyline in BG). Miami Beach, Florida
Automobile driving along waterfront (tracking shot; Miami skyline in BG). VS 20 smiling, waving women (wearing swimsuits) adorning (slowly) moving car; woman waving (sitting atop spare tire); car driving along palm shaded lane; car stopping; women jumping off.

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17 Peg-Leg Pedro (1938)

Classic Animated Cartoon by the Jam Handiers for Chevrolet Shotlist
"CARTOON. PIRATES, TREASURE ISLAND, SPANISH GOLD, & LOVE -- THESE ARE THE ELEMENTS OF THIS THRILLING CARTOON. THINGS LOOK BAD FOR THE BOY & GIRL, BUT NICKY NOME COMES TO THE RESCUE, & ALL ENDS HAPPILY."

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18 Princess and the Pauper, The (1939)

Nicky Nome, a spinoff from "A Coach for Cinderella" and hero of this cartoon, rescues a treasure-laden pauper from the Valley of Jewels, taking him to the princess on a magic carpet, which transforms itself into a new Chevrolet. Expresses a caricatured view of Arab people, typical of many cartoons of the time

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19 Triumph of America (Part I) (1933)

Auto manufacturing as an expression (and motivator) of America's economic success.

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20 Triumph of America (Part II) (1933)

Auto manufacturing as an expression (and motivator) of America's economic success.

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21 Ride for Cinderella, A (1937)

Cinderella relies on a Chevrolet to carry her home by midnight through obstacles and storms.CARTOON: "CINDERELLA STAYS AT THE PRINCE'S BALL SO LATE THAT SHE CANNOT BE HOME BEFORE THE STROKE OF TWELVE. BUT THERE IS ONE WAY LEFT, HER COACH, A COACH THAT PROTECTS HER FROM THE STORMS & FROM THE ROUGHNESS OF THE ROAD

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22 Ride for Cinderella, A (1937)

Cinderella relies on a Chevrolet to carry her home by midnight through obstacles and storms.
CARTOON: "CINDERELLA STAYS AT THE PRINCE'S BALL SO LATE THAT SHE CANNOT BE HOME BEFORE THE STROKE OF TWELVE. BUT THERE IS ONE WAY LEFT, HER COACH, A COACH THAT PROTECTS HER FROM THE STORMS & FROM THE ROUGHNESS OF THE ROAD

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Notes on Jam Handy Animations

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Seven of the one hundred and eighteen films in Jam Handy's Direct Mass Selling series were Technicolor cartoons resembling the studio animation of the period. It is not know who the animators were. A Coach for Cinderella, the first industrial film produced in Technicolor, was the best of Jam Handy's animations and has been a favorite of animation collectors and historians for years. Pictorially and musically, the film resembles European advertising films (especially the early work of George Pal for the Dutch electrical conglomerate Philips)-one of several indications that exiled European animators may have relocated to Handy's Detroit studios. (Another clue is the stop-motion animation in such films as Auto-Lite on Parade and Precisely So, which is similar to Oskar Fischinger's work of the early thirties.)
Cinderella set a standard for quality to which other American advertising animation would aspire. Jam Handy films were always exceptional at showing how things work. The achievement here was to break down the parts and features of a Chevrolet automobile into units that could be understood in terms of plant and animal life: caterpillars roll into circles and become automobile tires; in the "visible V-6" fireflies equal spark plugs and mice provide motive power. The other Technicolor cartoons that Jam Handy produced for Chevrolet (most of them have not been seen in over fifty years) were
A Coach for Cinderella (1936)
A Ride for Cinderella
One Bad Knight
Peg-Leg Pedro
Nicky Nome Rides Again
The Princess and the Pauper
Jumping Beans
A Coach for Cinderella is one of the cartoons produced by Jam Handy for Chevrolet as theatrical shorts -- probably the most beautiful industrial cartoons ever made. The story lines in these shorts are mostly reworkings of children's fairy tales, but they're are so artfully executed that you won't mind. In this cartoon, Cinderella looks like a stylish late '30s flapper and her "finest coach in the land" looks like a Chevrolet. A Coach For Cinderella was the first Technicolor sponsored film. Inspired, in part, by George Pal's advertising films for Philips Petroleum.

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23 Down the Gasoline Trail (1935)

This early JHO/Chevrolet film superimposes cartoon animation over CU industrial photography as it follows an anthropomorphized drop of gasoline through the "efficiently designed gasoline delivery system" of a Chevy engine. The little drop swims, slides and flies through the gas tank, fuel pump, and manifold until he is finally inflated like a balloon by the carburetor and blown to bits by a spark plug. "He's led a very fortunate life!" the narrator reminds us as the little drop sprouts angel wings and flies off to smog heaven.
Down the Gasoline Trail, the fifteenth of Jam Handy's popular Direct Mass Selling films, was the first in the series to be animated.
(Sponsored films usually ran ten to twenty minutes, unlike the Minute Movies of the day, described elsewhere on this disc.) In an effort not to trigger impatience and resentment among paying audiences, advertising films emphasized entertainment over sales pitches. Films like Gasoline Trail and A Coach for Cinderella are similar to some of today's public television: both present "new horizons" in science and technology, underwritten by corporate sponsors and in complete harmony with the sponsors' views; although both mention the sponsors' identities, neither includes more than a minimal plug for products or services. The little gasoline drop is not a trademark for Chevrolet or an icon representing the company's products, but a sprite whose "magical" errand is to make us recognize Chevy's sense of humor.
Gasoline needs the most "efficiently designed system" in order to do his work. Using a combination of animated drawing, close-up shots of engine parts, and a cartoon drop of gasoline, this film plots the path that the gasoline takes from the gas tank to the exhaust pipe. While the eager drop of gasoline swims through the tunnels of the fuel lines, gas pump and carburetor, good designing enables him to be cooled and flow smoothly and rapidly, struggle through a strategically placed filter, blow up to seventeen times his original size with the proper heating when appropriate "so that he can do his best when he reaches the cylinder." There he is blown up and becomes a graceful angel, having lived his life to the fullest. He is fortunate to have traveled down the gasoline trail of a Chevrolet.
Close-up of a gas cap being unscrewed and a gas nozzle being inserted
Close-up of an automobile gas gauge
Close-up of gas slowly trickling into gas tank, turns into animation sequence of drops of gasoline entering gas tank. A drop becomes a cartoon character, swimming down into the gas line. He does the back stroke around a curve, blowing liquid into the air. These animation sequences are cut with shots of an actual fuel line on an automobile. An approaching cartoon waterfall cuts to a shot of an actual gasoline pump. Animation of cartoon drop in the glass bowl below the gasoline pump. He does a series of bashful movements where the gasoline is pouring in -- suddenly a towel on a towel rack appears and he happily dries off, puts the towel around his neck and dives in.
Animation close-up of a screen with vapor flowing in front of it
Cartoon gas drop stuck in the screen
Close-up of actual gas pump, camera pans along gas line to the carburetor.
Animation drops falling out of a tube and evaporating upon impact
Close-up of an exhaust pipe
Close-up of a spare tire (covered) mounted on the bumper of a Chevrolet

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Copyright © 2005 B. Nord All rights reserved.
Features subject to change.